Bridger Orthopedic Success Story
We have never done video, where do we start?
When Michael Johns took over at Bridger Orthopedic one of his first goals was to modernize their marketing, social media and online presence. He made many strategic changes across many different mediums, but one of the larger undertakings was adding video to their portfolio.
A year after creating 29 video deliverables for Bridger Orthopedic, they have seen nearly 240,000 views on their website, and hundreds of thousands of impressions through their social media platforms.
In the spring of 2018 CoffeeBoys engaged with Bridger Orthopedic’s marketing team and began the process of understanding their business, culture, and marketing goals. We dedicated time to learning about their ideal client, and strategize the most effective way to capture that clients attention. We produced a full video campaign that would provide video support for each aspect of the business, and nail the key goals.
The first goal was to build brand awareness and education on services. We worked closely with Bridger Orthopedic to understand their core values, mission and vision. This allowed us to produce a company brand video that represented their business in the most accurate way. We delivered both a full length (2:30 TRT) and social length (:60 TRT) version of the brand video.
In the medical field trust is one of the most important aspects of the provider - patient relationship. It is often the decision maker when it comes to choosing a provider of care. We addressed trust through a series of Provider Profiles and Patient Stories. Thes videos live on the Bridger Orthopedic website and are used thoroughly on their social media channels.